Google Ads Management North Devon
Pay Per Click Adverts & Paid Advertising Strategies
Google Ads management offers pay per click (PPC) campaigns designed to target specific search terms and get large amounts of traffic for a variety of keywords relatively quickly. PPC campaigns and sponsored ads are a very effective branch of digital marketing, vastly adaptable to work for a number of industries and businesses. When managed and setup correctly paid advertising can benefit organic ranking too.
At Search4Local we have an in house team of specialist of PPC experts & Google Ads managers highly skilled in stretching budgets and maximising ROI for paid leads. As an approved Google partner we get to hear about special tips, tricks and beta products before they are released. This enables us to evolve your adverts to better fit the latest updated algorithms. Attracting an increased amount of traffic the longer your ad is live.
When To Choose a Google Ads PPC (Pay Per Click) Campaign?
For companies looking for a cost effective, easy to monitor and highly adaptive digital marketing strategy, our PPC campaigns come highly recommended. PPC campaigns can also be a good solution for seasonal promotions, special offers and new products or services.
The Google Ads dashboard shows precisely how any one ad is performing. It also displays click through rate, conversions, impressions. We create and monitor all adverts with the aim of improving their performance.
Search4Local - An Approved Google Partner
We are a proud Google partner. Awarded this status after successfully completing multiple highly profitable paid ads campaigns and completing the required training which promotes good ethics with paid advertising. Have complete peace of mind that your ads will meet all guidelines set up by Google.
Negative Keyword Auditing
Negative keywords are a type of phrase, expression or singular word that displays your advert when not intended. For example a sports shop running a promotion on tennis shoes would welcome traffic for specific searches and related, potentially specifying colour or manufacturer. The same ad would not want traffic for terms formal shoes or wedding shoes, although they contain a keyword.
Removing negative keywords improves advert relevance, saves money and stretches budget further, ensuring an increased number of users find your advert, such as, users who are specifically searching for the products and services you are offering.
Frequently Asked Questions
There is no set price for PPC although our budget recommendation will be in accordance to what you are looking to achieve. Keyword research helps us deliver a package with recommended prices. More competitive industries in more densely populated areas are likely to cost more. Search4Local charge a modest rate to manage PPC campaigns.
PPC is best used when businesses are looking to promote new products, offers, services or any sort of limited time promotion. Paid adverts gets traffic and conversions quickly, in a perfect world a PPC campaigns would be in place as we work on an SEO campaign.